Archive for April, 2005

This week, we’re launching a new blog at the Air Conditioning Contractors of America. It’s a little different than the usual blog.

Here was the situation: we compiled a list of links to state agency websites with information on state HVAC licensing, as well as general information on doing business in the state. We wanted an easy way to make these links available as a service to our industry, recognizing that the data will change frequently and require additional posts for each state as well.

So we came up with HVAC StateWatch, using the blog platform to make this information available in a simple format for use by both contractors and the general public (feeding back to our regular site for membership and consumer services). I’ll keep you posted as to how it goes.

While Jeff De Cagna has jumped in the podcasting realm with both feet over at Associations Unorthodox, a lot of people who are still just learning the concept of "blog" are confused over this even newer term and what it means. Via Debbie Weil, I came across this article that does a nice job of providing a basic primer on the term and its potential use in marketing. While a long-time skeptic of the power of web audio (and a firm believer in the power of text and design), I am reconsidering.