Presentations
June 18, 2006
Presentation Links
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I’d promised the folks at the SNAP workshop last week that I would put up the links to the various pages that were mentioned during the presentation, so here they are:
- AARP home page
- EEI home page
- SitePoint newsletter example
- WOMMA WOMBAT 2 conference page
- ASAE Annual Meeting main page
- Nation’s Health magazine
- E2 magazine
- NEI press room
- ASHSP press room
- HFMA Resource Library
- Association Forum flash animation
- NAA webinar examples
- NAM blog
- NSBA blog
A couple of the examples I showed from our organization — one of our newsletters and the mini-app CalcuNow — require authentication to view online, so if you would like to see those again, shoot me an email.
February 25, 2006
In San Diego
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I’m in San Diego for the ASAE Great Ideas Conference for the next few days and will be posting at the Great Ideas blog with some of the usual suspects. Should be pretty lively.
November 11, 2005
Great Ideas Blog
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This week a blog was launched for the upcoming Great Ideas conferences, sponsored by ASAE and the Center for Association Leadership. Thanks to the staff at ASAE and the Center for asking me to participate (and to Jeff De Cagna, godfather of the Association Blogoclump, for putting everything together).
Other folks blogging include Amy Smith, David Gammel, Kathi Edwards, and Micki Rops.
The Great Ideas meetings are being held in Orlando (December 4-6) and San Diego (February 26-28). I went to the first Great Ideas conference in Florida last year (in fact, this blog was originally started as an event blog about the workshop I presented there) and it was a worthwhile time. This year’s schedule looks even better — it’s always a plus when you find that you’re interested in more workshops than you’ll be able to attend.
They were foolish enough to invite me back to present this year (thanks, guys!) so maybe I’ll meet some of you there. Check it out — it’s worth the trip — and keep an eye on the Great Ideas blog, because if it works out like the one we did for the ASAE annual meeting last summer, there should be lots of interesting conversations cropping up.
November 8, 2005
Winning in a Web World
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I’ll be participating in a panel discussion during a one-day seminar here in Washington sponsored by the U.S. Chamber of Commerce next week. It’s called “Winning in a Web World” and there’s a pretty cool program planned aimed at the use of the Internet for advocacy. It’s on November 15 at the Chamber’s headquarters; they say there are only a few tickets left. You can learn more and register here.
June 29, 2005
Taking It to the Streets
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Had a very interesting time this past Monday serving on a panel during the annual conference of the International Association of Business Communicators, organized by Debbie Weil. Got to meet Bill Betts of General Motors, home of the excellent Fastlane blog; and Paul Rosenfeld of Intuit, the evangelist behind the QuickBooks Online blog. We hit it off right away and enjoyed a good back-and-forth in what was, unfortunately, far too short a time to deal with all the questions we had from the audience (and for each other).
One thing I found particularly interesting: while there has always been a lot of talk about using blogs to “bypass” the mainstream media (MSM) and reach an audience directly, blogs can actually play a key role in reaching those very same establishment MSM types.
Bill pointed out that GM has discovered several journalists have quoted long passages directly from blog posts authored by vice chairman Bob Lutz (and yes, he writes them himself, usually on his BlackBerry) — when those same journalists might include only a brief excerpt from an official press release.
The conversational nature of a blog makes it seem more like a “discovery” than the latest quote pulled from a blowdried and vetted official statement. More “real.” And apparently, more likely to get quoted.
December 14, 2004
Outsourcing Blogs
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But remember, blogging lends itself to immediacy and a conversational tone that will require your attention as well. It’s important that the blogger you hire understand your organization, industry/profession, and culture.
Blogger Jeremy Wright, who made news a few weeks ago by auctioning his services on eBay, wrote a good piece on "why companies should hire bloggers" that is worth a read.