Advertising? Really?

by Kevin on May 18, 2009

Despite all your best wishes and hopes, advertising will not likely be your association’s social media savior. Here’s another example of online business models that actually work. (Yeah, it involves people actually paying other people in order to receive something of value other than eyeballs.)

Comments on this entry are closed.

Previous post: Resisting the Power of the Echo Chamber

Next post: Yeah, Wal-Mart Has Something to Teach Associations, Too

Asides
- Ah, Associations ... We Are Ancient
  Preparing for trip and skimming through "A Traveller's History of Paris" I stumbled across this passage: "Two booksellers, Fust and Schoffer, brought printed books to Paris in 1463. Fearful of competition from this new art, the powerful scribes and booksellers guilds had the books confiscated."
- That Thing You Do
  The November issue of Associations Now includes a "Horizons" column I wrote wondering why completely different markets all just happen to need the same kinds of things, according to the associations that serve them. I don't see the November issue online quite yet but through creative URL typing I was able to locate the article here. Thanks to Lisa Junker for the opportunity and, especially, the help! Update: The November issue is now online with a nifty new homepage design.
Archives
Recent Comments
- Ellen said, "Great post and comments! I've been watching various discussions of what's happening in the ..."
- David Gammel said, "I heard a quote years ago (sorry can't remember who said it!) that an association is not a single ..."
- Joe Rominiecki said, "I suppose it's my turn to respond here, as I think I'm partly responsible (at fault?) for getting ..."
- Kevin said, "@Mark - Excellent comment, thanks for leaving it. Great point that one of the primary differences ..."
- Maddie Grant said, "Ha - Kevin I knew you wouldn't disappoint. I was waiting for someone to say "hold on a minute" and ..."
- Mark Athitakis said, "Eeep! I meant to say that "the association model has enough revenue streams in it that (most) don’t ..."
- Mark Athitakis said, "I'm on much firmer footing talking about the newspaper world than the association world, but I feel ..."
- Kerry Stackpole said, "Well said Kevin. MarketingSherpa and thousands of for-profit specialized information publishing ..."