Imperfections Make Us Human

by Kevin on October 20, 2008

I’ve posted before on the need for association execs to “write like we talk.” Copyblogger actually explains how to do it.

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Asides
- Ah, Associations ... We Are Ancient
  Preparing for trip and skimming through "A Traveller's History of Paris" I stumbled across this passage: "Two booksellers, Fust and Schoffer, brought printed books to Paris in 1463. Fearful of competition from this new art, the powerful scribes and booksellers guilds had the books confiscated."
- That Thing You Do
  The November issue of Associations Now includes a "Horizons" column I wrote wondering why completely different markets all just happen to need the same kinds of things, according to the associations that serve them. I don't see the November issue online quite yet but through creative URL typing I was able to locate the article here. Thanks to Lisa Junker for the opportunity and, especially, the help! Update: The November issue is now online with a nifty new homepage design.
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Recent Comments
- Ellen said, "Great post and comments! I've been watching various discussions of what's happening in the ..."
- David Gammel said, "I heard a quote years ago (sorry can't remember who said it!) that an association is not a single ..."
- Joe Rominiecki said, "I suppose it's my turn to respond here, as I think I'm partly responsible (at fault?) for getting ..."
- Kevin said, "@Mark - Excellent comment, thanks for leaving it. Great point that one of the primary differences ..."
- Maddie Grant said, "Ha - Kevin I knew you wouldn't disappoint. I was waiting for someone to say "hold on a minute" and ..."
- Mark Athitakis said, "Eeep! I meant to say that "the association model has enough revenue streams in it that (most) don’t ..."
- Mark Athitakis said, "I'm on much firmer footing talking about the newspaper world than the association world, but I feel ..."
- Kerry Stackpole said, "Well said Kevin. MarketingSherpa and thousands of for-profit specialized information publishing ..."