December 17, 2004
A Corporate Example
Posted by Kevin | Print This Article
Rick Bruner interviews the blogger employed by organic yogurt company Stonyfield Farm, which actually maintains four blogs. A good example of how to use blogs to reach diverse audiences with your message. Quote:
"With growth, we fear losing touch with what is a very loyal and committed customer base, and so our CEO, Gary Hirshberg, saw the blogs as a way to continue to personalize our relationship with our customers. He wants to ‘be real’ and saw the blogs as a way to do that …"
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Rants & Raves
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