People who can’t afford what you offer are not your target market.
Unspoken Truths for Association Leaders, #4
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The business of associations
Recent Comments
- Ellen said, "Great post and comments! I've been watching various discussions of what's happening in the ..."
- David Gammel said, "I heard a quote years ago (sorry can't remember who said it!) that an association is not a single ..."
- Joe Rominiecki said, "I suppose it's my turn to respond here, as I think I'm partly responsible (at fault?) for getting ..."
- Kevin said, "@Mark - Excellent comment, thanks for leaving it. Great point that one of the primary differences ..."
- Maddie Grant said, "Ha - Kevin I knew you wouldn't disappoint. I was waiting for someone to say "hold on a minute" and ..."
- Mark Athitakis said, "Eeep! I meant to say that "the association model has enough revenue streams in it that (most) don’t ..."
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