It’s like watching a train wreck: “At the end of last season, ABC, CBS, and NBC reported their smallest combined audience ever, an event that has become a gloomy yearly occurrence. Meanwhile, cable — counting both basic channels and pay services like HBO and Showtime — now receives 55 percent of the total viewership.”
The Niche-ing of America
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Fascinating, isn’t it? Is this good or bad for us?
Thoughts?
Lindy, I don’t know if it’s good or bad, but it’s interesting. It’s just another example of a well-documented breakup of content that probably isn’t going to stop. With narrowcasting comes some exciting opportunities for lots of folks, including associations, I think, to reach targeted segments.
But I can’t help but wonder about the longterm effects of a hyper-fragmented culture.
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