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	<title>Comments on: Back to Basics: The Elevator Speech</title>
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	<description>The business of associations</description>
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		<title>By: Genny</title>
		<link>http://www.associationinc.com/383/comment-page-1#comment-424</link>
		<dc:creator>Genny</dc:creator>
		<pubDate>Mon, 29 Sep 2008 20:26:28 +0000</pubDate>
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		<description>Since starting with for an association in February, I have been struggling with this exact problem - trying to explain what my organization does without reciting our mission statement word for word.  Thanks so much for this practical and creative way to answer the dreaded, &quot;What do you do?&quot; question.</description>
		<content:encoded><![CDATA[<p>Since starting with for an association in February, I have been struggling with this exact problem &#8211; trying to explain what my organization does without reciting our mission statement word for word.  Thanks so much for this practical and creative way to answer the dreaded, &#8220;What do you do?&#8221; question.</p>
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		<title>By: PDCA Leadership Center Blog &#187; Blog Archive &#187; What problems do you solve?</title>
		<link>http://www.associationinc.com/383/comment-page-1#comment-425</link>
		<dc:creator>PDCA Leadership Center Blog &#187; Blog Archive &#187; What problems do you solve?</dc:creator>
		<pubDate>Fri, 29 Aug 2008 18:36:58 +0000</pubDate>
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		<description>[...] was reading an interesting post at associationinc.com that could inspire some discussion and thought.  When we as contributors to the success of [...]</description>
		<content:encoded><![CDATA[<p>[...] was reading an interesting post at associationinc.com that could inspire some discussion and thought.  When we as contributors to the success of [...]</p>
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