Comments on: The Emotional Connection http://www.associationinc.com/381 The business of associations Mon, 08 Feb 2010 16:16:53 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: “I’m Pleased to Introduce Our New Chairman, Who Like Any Other Human Being Has a Compelling Life Story That Has Led Her to This Point and Informed Her Worldview … But She’s Not Going to Talk About Any of That” — Association http://www.associationinc.com/381/comment-page-1#comment-2776 “I’m Pleased to Introduce Our New Chairman, Who Like Any Other Human Being Has a Compelling Life Story That Has Led Her to This Point and Informed Her Worldview … But She’s Not Going to Talk About Any of That” — Association Thu, 20 Aug 2009 01:58:47 +0000 http://www.associationinc.com/?p=381#comment-2776 [...] or, even better, some sort of multimedia. (For the perfect intro, in my opinion, go back and find the video that introduced Hillary Clinton at the DNC last year. Not that you need to spend that kind of money, but just to get a sense for what your audience [...] [...] or, even better, some sort of multimedia. (For the perfect intro, in my opinion, go back and find the video that introduced Hillary Clinton at the DNC last year. Not that you need to spend that kind of money, but just to get a sense for what your audience [...]

]]> By: Kevin http://www.associationinc.com/381/comment-page-1#comment-421 Kevin Wed, 27 Aug 2008 17:57:57 +0000 http://www.associationinc.com/?p=381#comment-421 Kerry, I'm sorry I missed it --- and I think you are right. Associations should recognize that we are in the theatre and art business as much as anything else. Kerry, I’m sorry I missed it — and I think you are right. Associations should recognize that we are in the theatre and art business as much as anything else.

]]> By: Kerry Stackpole http://www.associationinc.com/381/comment-page-1#comment-420 Kerry Stackpole Wed, 27 Aug 2008 17:48:44 +0000 http://www.associationinc.com/?p=381#comment-420 The bar continues to be raised everyday in the association world in the way we communicate with our audiences. At ASAE's Annual Meeting Joe Greeny made terrific use of "home movies" and a pre-apology for the quality of two film vignettes purportedly made by his kids to illustrate ways to influence human behavior. Whether they were actually done by his kids was besides the point. They clearly captured the imagination and attention of the audience in a very non-threatening way. Was it theatre? Yes! Was it art? Yes! Did it work? You bet! The bar continues to be raised everyday in the association world in the way we communicate with our audiences. At ASAE’s Annual Meeting Joe Greeny made terrific use of “home movies” and a pre-apology for the quality of two film vignettes purportedly made by his kids to illustrate ways to influence human behavior. Whether they were actually done by his kids was besides the point. They clearly captured the imagination and attention of the audience in a very non-threatening way. Was it theatre? Yes! Was it art? Yes! Did it work? You bet!

]]> By: Lisa Junker http://www.associationinc.com/381/comment-page-1#comment-419 Lisa Junker Wed, 27 Aug 2008 15:11:33 +0000 http://www.associationinc.com/?p=381#comment-419 Great post, Kevin--I always like to hear your perspective on great meetings and presentations. (I think my favorite quote from Clinton's speech was when she said "My mother was born before women could vote. But in this election my daughter got to vote for her mother for president." It's so easy to forget how much has changed in the world in the last century [not just relating to women, but relating to all kinds of people who would have been less than equal 100+ years ago]. Quotes like that always remind me to be grateful for when and where I was born ...) Great post, Kevin–I always like to hear your perspective on great meetings and presentations.

(I think my favorite quote from Clinton’s speech was when she said “My mother was born before women could vote. But in this election my daughter got to vote for her mother for president.” It’s so easy to forget how much has changed in the world in the last century [not just relating to women, but relating to all kinds of people who would have been less than equal 100+ years ago]. Quotes like that always remind me to be grateful for when and where I was born …)

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