July 23, 2008
What Associations Are For
Posted by Kevin | Print This Article
Catching up on blog posts this evening, I see that lots of people are commenting on a piece Ben wrote — Lisa Junker at Acronym has a good roundup here.
The only thing I have to say on this topic is this:
If you think the purpose of your association is to “bring people together,” then you should go ahead and close your doors right now. You are, frankly, unnecessary.
I believe the purpose of a successful, competitive association is to deliver innovative products, services, and experiences that meet the needs of the market it represents, and for which people are willing to pay.
“Bringing people together” is merely one part of that process.
Category :
Leadership
No comments yet.