Comments on: Random Thoughts on New Rules for Association Growth http://www.associationinc.com/320 The business of associations Mon, 08 Feb 2010 16:16:53 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Principled Innovation LLC » Next axioms of association growth: revolutionaries edition http://www.associationinc.com/320/comment-page-1#comment-317 Principled Innovation LLC » Next axioms of association growth: revolutionaries edition Sun, 27 Apr 2008 15:32:19 +0000 http://www.associationinc.com/320#comment-317 [...] to propose the following “next axioms of association growth.” I know that Kevin Holland posted his “new rules for association growth” a couple of weeks ago (with further thoughts [...] [...] to propose the following “next axioms of association growth.” I know that Kevin Holland posted his “new rules for association growth” a couple of weeks ago (with further thoughts [...]

]]> By: Lindy Dreyer http://www.associationinc.com/320/comment-page-1#comment-318 Lindy Dreyer Fri, 18 Apr 2008 14:25:03 +0000 http://www.associationinc.com/320#comment-318 As a marketer, there is nothing more frustrating than being tasked to grow market share when there is nothing new or exceptional to offer the market. That's when we start grasping at straws (like glossy paper and new logos) and shouting from rooftops...only no one listens. As a marketer, there is nothing more frustrating than being tasked to grow market share when there is nothing new or exceptional to offer the market. That’s when we start grasping at straws (like glossy paper and new logos) and shouting from rooftops…only no one listens.

]]> By: Association Inc. » Blog Archive » More on New Rules for Association Growth http://www.associationinc.com/320/comment-page-1#comment-314 Association Inc. » Blog Archive » More on New Rules for Association Growth Fri, 18 Apr 2008 01:02:36 +0000 http://www.associationinc.com/320#comment-314 [...] Rossell offers some additional insights on my earlier post. The quote from the HBR article is of special interest. The tendency of associations to focus on [...] [...] Rossell offers some additional insights on my earlier post. The quote from the HBR article is of special interest. The tendency of associations to focus on [...]

]]> By: Chris Davis http://www.associationinc.com/320/comment-page-1#comment-315 Chris Davis Wed, 16 Apr 2008 05:10:34 +0000 http://www.associationinc.com/320#comment-315 Thanks for your thoughts on association growth. If I may, I think that all your thoughts can be summed up in the following three words: 'Member, Member, Member' (okay, really one word, but three times) My point is this - Association growth depends on member needs, member involvement, and member information. Build on the offerings that core member need, test it to the membership to obtain feedback, keeping record of everything to use for future testing. Also, get the members involved in making changes and sharing the vision of the association to other potential members and customers. Members will be more active when they feel their opinions and ideas matter and where they have the most perceived value. I would like to see what else comes from your brainstorming session. Chris Thanks for your thoughts on association growth. If I may, I think that all your thoughts can be summed up in the following three words: ‘Member, Member, Member’ (okay, really one word, but three times)

My point is this – Association growth depends on member needs, member involvement, and member information. Build on the offerings that core member need, test it to the membership to obtain feedback, keeping record of everything to use for future testing. Also, get the members involved in making changes and sharing the vision of the association to other potential members and customers. Members will be more active when they feel their opinions and ideas matter and where they have the most perceived value.

I would like to see what else comes from your brainstorming session.

Chris

]]> By: Tony Rossell http://www.associationinc.com/320/comment-page-1#comment-316 Tony Rossell Mon, 14 Apr 2008 15:27:47 +0000 http://www.associationinc.com/320#comment-316 I think that there is a lot of wisdom in your insights here. I am leading a brainstorming session with a number of smaller non-profits on the subject of growth on Friday. I will put together a post on my blog with some additional thoughts after the meeting. But I like the insights you have shared here. Tony I think that there is a lot of wisdom in your insights here. I am leading a brainstorming session with a number of smaller non-profits on the subject of growth on Friday. I will put together a post on my blog with some additional thoughts after the meeting. But I like the insights you have shared here. Tony

]]>