Comments on: How to Get Lots of Press (Trade, That Is) http://www.associationinc.com/315 The business of associations Mon, 08 Feb 2010 16:16:53 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Lisa Junker http://www.associationinc.com/315/comment-page-1#comment-311 Lisa Junker Wed, 02 Apr 2008 18:32:54 +0000 http://www.associationinc.com/315#comment-311 Great post, Kevin! At my old association, I often worked with our trade press contacts, and they were a great group of people. I think your #5 above is really key to building that relationship--if the trade folks know they can rely on you for timely and helpful information, they'll come to you for that information when they need it. Another thing that worked well for us: We introduced a special lunch at our annual meeting just for the trade press and members of our board. We brought the trade press up to speed on what our association was planning, and the board (who often served as interview sources for reporters) got to build relationships with the reporters in person. After three years, it was a real draw for the trade press, and also a way for us to show that we appreciated our relationship with them. (Always, of course, keeping your #6 in mind--our relationships with them did not and should not guarantee coverage.) Great post, Kevin! At my old association, I often worked with our trade press contacts, and they were a great group of people. I think your #5 above is really key to building that relationship–if the trade folks know they can rely on you for timely and helpful information, they’ll come to you for that information when they need it.

Another thing that worked well for us: We introduced a special lunch at our annual meeting just for the trade press and members of our board. We brought the trade press up to speed on what our association was planning, and the board (who often served as interview sources for reporters) got to build relationships with the reporters in person. After three years, it was a real draw for the trade press, and also a way for us to show that we appreciated our relationship with them.

(Always, of course, keeping your #6 in mind–our relationships with them did not and should not guarantee coverage.)

]]> By: Kare Anderson http://www.associationinc.com/315/comment-page-1#comment-312 Kare Anderson Wed, 02 Apr 2008 15:30:21 +0000 http://www.associationinc.com/315#comment-312 Follow-up to this apt post: Offer What the Media Needs to Cover Your Story http://sayitbetter.typepad.com/say_it_better/2008/02/offer-what-the.html + Don’t Let That Reporter Catch You Off-Guard http://sayitbetter.typepad.com/say_it_better/2008/03/dont-let-that-r.html Follow-up to this apt post:
Offer What the Media Needs to Cover Your Story
http://sayitbetter.typepad.com/say_it_better/2008/02/offer-what-the.ht ml

+
Don’t Let That Reporter Catch You Off-Guard
http://sayitbetter.typepad.com/say_it_better/2008/03/dont-let-that-r.h tml

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