May 25, 2005
BW Loves a Trend
Posted by Kevin | Print This Article
Fresh from its recent cover story on blogging, Business Week now offers a special report on podcasting, complete with one of the best descriptions I’ve seen on how to actually subscribe to the darned things should you want to (my iPod’s still for music only). One note they point out:
First thing you’re likely to notice: Listening to podcasting can take a lot of time. You can skim 15 blogs in five minutes. In those same minutes you can hear the preliminary musings of one podcaster. Most of them lack the technical expertise of radio vets, and they have no pressure to race along.
I’ve seen that some podcasters, like Jeff De Cagna, make a point to describe in exact detail what they’re talking about in each podcast. This is helpful for when you know you might be interested in listening to a piece describing the Long Tail concept, but not so much in what happened at a Google shareholders meeting.
Speaking of Jeff, I’ll have more to say later on about my take on an article he co-authored on “the death of strategic planning.” Alas, I don’t find the pronouncement as shocking as he might like (I thought it died a long time ago). But he and Jamie Notter do raise some salient points.
Kevin, thanks for the mention of my podcast and the article that Jamie and I wrote. Both are very much appreciated.
I’m assuming that your point about the detail with which I describe my podcasts refers to the show notes that I publish on my blog. I do this so that people have a sense of the show’s contents and order before then listen. It also allows me to publish relevant links that I mentioned during the show.
As for your quote from BW, I don’t claim to have “the technical expertise of radio vets,” and I’m doing just fine without it. If so-called radio vets were meeting the needs of listeners, podcasting might never have happened. Podcasting is a do-it-yourself medium that lives in the Long Tail. The issue isn’t how many you can whip through in a short time. Podcasting is about expressing yourself freely, without the powers that be controlling or censoring the content. If your podcast is relevant and worth listening to, who cares how long it lasts?
You’d be surprised how “shocking” our views on strategic planning are to some people in the association community. Glad you’re with us…and we look forward to your comments!