Comments on: If I'm Not Good At It, It Must Be Wrong

By: Tony Rossell

Tony Rossell — Fri, 21 Sep 2007 15:28:44 +0000

Kevin — Great post! I am reminded of the conclusion in ASAE book Seven Measures of Success, “If theres one phrase that sets remarkable associations apart from their counterparts, its Data, data, data. They gather information, analyze it, and then use it to become even better. The market will tell you what is good marketing and what is bad. Sometimes we either don’t test or become the jugde and jury and do marketing the way that we would like to see it done. Tony

By: We Have Always Done It That Way » Marketing Different

We Have Always Done It That Way » Marketing Different — Fri, 21 Sep 2007 13:51:03 +0000

[...] There has been a positively raging firestorm of personal attacks in the association blogoclump on the idea of marketing. OK, more like spirited debate of the ideas while maintaining respect for each other individually but that didn’t sound as exciting. Here is Kevin Holland’s post that sums it up nicely and gives his take. [...]

By: Matt Baehr

Matt Baehr — Fri, 21 Sep 2007 13:03:55 +0000

Kevin -
Good call. Besides, isn’t trying different things to figure out what works the fun part of our jobs?

By: Lindy Dreyer

Lindy Dreyer — Fri, 21 Sep 2007 04:27:45 +0000

Hi Kevin,
Thoroughly enjoyed your post–especially the title.