Comments on: The Real Problem with Growth http://www.associationinc.com/285 The business of associations Mon, 08 Feb 2010 16:16:53 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Community, crescita ed engagement « Marketing For Nerds http://www.associationinc.com/285/comment-page-1#comment-253 Community, crescita ed engagement « Marketing For Nerds Mon, 08 Oct 2007 12:18:53 +0000 http://www.associationinc.com/285#comment-253 [...] Association Inc The real problem with membership growth isn’t that it’s an unimportant metric — it’s very [...] [...] Association Inc The real problem with membership growth isn’t that it’s an unimportant metric — it’s very [...]

]]> By: Tomorrows Brands - Today’s Top Blog Posts on Advertising - Powered by SocialRank http://www.associationinc.com/285/comment-page-1#comment-254 Tomorrows Brands - Today’s Top Blog Posts on Advertising - Powered by SocialRank Mon, 01 Oct 2007 09:44:23 +0000 http://www.associationinc.com/285#comment-254 [...] The Real Problem with Growth [...] [...] The Real Problem with Growth [...]

]]> By: Tony Rossell http://www.associationinc.com/285/comment-page-1#comment-255 Tony Rossell Thu, 13 Sep 2007 19:02:36 +0000 http://www.associationinc.com/285#comment-255 Kevin -- Thanks for your comments. We are probably in raging agreement. You may want to note that the last two posts on my blog related to the importance of mission in an organization and also the benefit of having solid tangible benefits in order to build member loyalty. Nevertheless, I will say that I meet with dozens of associations each year and find that very few are effectively marketing the good products and services that they have. Tony Kevin — Thanks for your comments. We are probably in raging agreement. You may want to note that the last two posts on my blog related to the importance of mission in an organization and also the benefit of having solid tangible benefits in order to build member loyalty. Nevertheless, I will say that I meet with dozens of associations each year and find that very few are effectively marketing the good products and services that they have. Tony

]]> By: Kevin Holland http://www.associationinc.com/285/comment-page-1#comment-256 Kevin Holland Thu, 13 Sep 2007 15:44:46 +0000 http://www.associationinc.com/285#comment-256 Tony, as a marketer myself, you're preaching to the choir in terms of the importance of good marketing. Of course my post was somewhat simplistic. The problem is that good marketing is the worst thing that can happen to a bad association, and far too many people think that "marketing" is the ability to take a piece of rancid bologna and sell it as Angus beef. Tony, as a marketer myself, you’re preaching to the choir in terms of the importance of good marketing. Of course my post was somewhat simplistic. The problem is that good marketing is the worst thing that can happen to a bad association, and far too many people think that “marketing” is the ability to take a piece of rancid bologna and sell it as Angus beef.

]]> By: Tony Rossell http://www.associationinc.com/285/comment-page-1#comment-257 Tony Rossell Thu, 13 Sep 2007 14:00:37 +0000 http://www.associationinc.com/285#comment-257 Let me throw out a different perspective. I think that one of the faults of associations is that they can have a mentality of, "if you build it they will come." They forget that there is a body of professional experience built over many years around association marketing that is based on a solid economic foundation of testing, measuring, and analyzing. With all the work that goes into creating a publication, running a meeting, or serving members, why shouldn’t an association also use the best practices of marketing to get the word out to prospects? There are associations that send out glossy postcards to attract members, measure response and the lifetime value of these efforts and grow membership. Well done marketing helps associations in the same way that a well run meeting or well done publication helps the association. Let me throw out a different perspective. I think that one of the faults of associations is that they can have a mentality of, “if you build it they will come.”

They forget that there is a body of professional experience built over many years around association marketing that is based on a solid economic foundation of testing, measuring, and analyzing.

With all the work that goes into creating a publication, running a meeting, or serving members, why shouldn’t an association also use the best practices of marketing to get the word out to prospects?

There are associations that send out glossy postcards to attract members, measure response and the lifetime value of these efforts and grow membership.

Well done marketing helps associations in the same way that a well run meeting or well done publication helps the association.

]]> By: Ben http://www.associationinc.com/285/comment-page-1#comment-258 Ben Thu, 13 Sep 2007 02:40:19 +0000 http://www.associationinc.com/285#comment-258 Rumors of your death have been greatly exaggerated. Welcome back! Rumors of your death have been greatly exaggerated. Welcome back!

]]> By: Virgil Carter http://www.associationinc.com/285/comment-page-1#comment-259 Virgil Carter Thu, 13 Sep 2007 00:18:13 +0000 http://www.associationinc.com/285#comment-259 Well said. Thank you. Well said. Thank you.

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