While Jeff De Cagna has jumped in the podcasting realm with both feet over at Associations Unorthodox, a lot of people who are still just learning the concept of "blog" are confused over this even newer term and what it means. Via Debbie Weil, I came across this article that does a nice job of providing a basic primer on the term and its potential use in marketing. While a long-time skeptic of the power of web audio (and a firm believer in the power of text and design), I am reconsidering.

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