February 26, 2006
Mood Music
Posted by Kevin | Print This Article
E-venting gets it right with a post on music selection for a conference. So many associations think of music as background, and leave it up to the AV people to select. In fact, music plays an integral role in establishing the mindset of your audience for the entire meeting. As Mike at E-venting notes:
You actually
shouldhave to create an event mix. It’s your responsibility to set the show tone. If you’re not much of a musicologist, outsource the task to someone who is. But give it the same attention as you do the design of signage or the composition of the show book. Attention to detail makes or breaks a show, and music is an important detail.
In a post I wrote last August on the importance of the walk-in, I wrote:
Music is not background noise. We take special care in creating the mix used during the walk-in. The songs are not selected because they match our locale (we didn’t play country in Texas or zydeco in New Orleans), and they are not selected because they are songs our members like (our members are probably more country and adult contemporary oriented).
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