December 15, 2005
Meet the WOMBAT
Posted by Kevin | Print This Article
Got an email the other day from Michael Rubin of the Word of Mouth Marketing Association (WOMMA) letting me know that they’ve started a blog and podcast series over there called the WOMBAT (Word of Mouth Basic Training). Finally got a chance to check it out and it’s pretty impressive, content-wise. The “How-Tos” are particularly useful — short, to the point, engaging.
For example, Scott Ginsberg, who’s been wearing a nametag for 1,865 days, offers five tips on making your brand “approachable,” and John Moore of Brand Autopsy offers five tips on building buzz for “Starbucks-like success.” Haven’t had a chance to listen to the podcasts yet though I will; the one from Ketchum’s Paul Rand on building an effective WOM campaign sounds particularly interesting.
The notable thing about this blog is that it’s tied rather organically (and not overbearingly so) into an event also called WOMBAT, being held in January. It’s an example of how an “event blog” doesn’t have to sound like card-carrying advertising (which, in my opinion, should also make it more effective in promoting the event; it will be interesting to see how it plays out).
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