December 13, 2005
Explaining Some of My Links
Posted by Kevin | Print This Article
Some of the links that I’ve added to my blogroll seem only tangentially related to association business, but in fact I find them sources of very pertinent info. I only link to blogs I actually read on a regular basis. Explaining a few of them:
PaidContent.org
I keep up with PaidContent (and included it in the list of “cool blogs for associations” that ASAE & The Center published) because I believe that associations themselves are in the business of providing “paid content.” How we make this content available is changing, though perhaps not fast enough. PaidContent is sort of a blog, sort of a newsletter, and is *the* hub for keeping track of corporations and startups that offer content for pay on the web (”paid” can mean paid for by readers/subscribers or by advertisers/sponsors). It’s the best source for info on new ways to reach readers, also known as “members.”
Paul Conley
Paul Conley, a veteran trade press reporter, writes thought-provoking commentary on trade journalism (which he calls the “least glamorous” type of journalism). The similarities between trade journalism and associations seem obvious (in fact, many of us are the very definition of trade publishers). I keep up with Conley because he has many interesting ideas on the evolution of trade publishing that are also applicable to our work in associations.
Influential Interactive Marketing
Rohit Bhargava of Ogilvy PR tracks developments in “interactive marketing” and the way companies are using Web 2.0 tools to promote their products and services. While you can count on Steve Rubel to pull together news and links about the same type of thing, Bhargava usually digs a little deeper in his posts.
Jeremy Pepper
PR is hard-wired into the daily operations of most associations; it’s what we do both within and outside our organizations. Pepper, a PR guy from Arizona, has a lot of opinions about modern PR practices and is not afraid to share them (or pick fights about them), so his blog is usually a fun and worthwhile read.
As always, I’ll keep adding links as I find thought-provoking bloggers who have something interesting to say about different aspects of business and management that are applicable to associations. If you have any suggestions of some must-reads I’m missing out on, please let me know.
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