May 9, 2005
The Long and Short of It
Posted by Kevin | Print This Article
A very enlightening conversation going on over at copywriting guru Bob Bly’s blog on the merits of "long-form" direct mail letters vs. "short-form." Personally, when it comes to direct mail (especially for association membership), I almost always prefer longer letters and have historically found that they pull better — but like everything else, it depends.
Category :
Marketing
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