September 16, 2005
When Marketing Doesn’t Work
Posted by Kevin | Print This Article
On Tuesday afternoon, I received an email marketing piece (unsolicited, by the way) from a vendor in the association community. The email caught my eye with its message. As soon as I got it I followed the link (which led simply to the organization’s homepage). I clicked through their site. I was interested and wanted more information. I clicked on the contact page where there was a generic contact email address. I clicked on it and sent them an email asking for more information.
It’s Friday morning. I still haven’t received a response.
I’ll let you know when (if) I get one.
Category :
Marketing
Ouch! There is no excuse for a delayed response from a vendor. But your comment caused me to take another look at the Ironworks site. It’s going through a redesign and I’m going to suggest that we use real names for contacts rather than generic email addresses. Real people need to be accessible. I also suggest that associations replace their generic Webmaster email address with a direct link to someone who can actually do something about any request they might receive.