June 25, 2008
Why Associations All Sound the Same
I haven’t read Rohit Bhargava’s book Personality Not Included yet, but it’s on my list as soon as I can come up for air and frankly I’m looking forward to it. Rohit’s an engaging writer, as evidenced by his blog, but apparently the book is not really about “social media” though those types have been [...]
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June 25, 2008
… But That’s the Way to Bet
Though I still wake up every morning grateful that I am not a consultant, Alan Weiss’s posts on the “value” of social media for consultants — here, and the follow-up here — are not just entertaining reading, but a valuable contrarian perspective for trade associations as well. (Found via Debbie Weil, who has a more [...]
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June 23, 2008
An Association Should Be Better Than Its Members
In 1992, I began my association career working for a state association with 6 employees. I was the director of public affairs and de facto number 2. In those dinosaur days when I first started, we had no computer network (just some bizarre word processor things), our newsletter was basically typewritten on yellow pages, and [...]
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May 12, 2008
You’re Only As Good As Your Guarantee
Mickie Rops asked a question on the ASAE listserve last week, and a few of the responses have left me scratching my head. She wanted to know if associations offer refunds for webinars or web conferences, in particular if someone claimed a technical difficulty.
A few of the responses have seemed near apoplectic at the idea [...]
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May 10, 2008
An Easy Fix for a Problem You May Not Know You Have
Make sure that your organization’s website is called up when someone doesn’t bother to enter the “www” in front of it. I won’t bother you with the technical jargon, but suffice to say that “www.xyza.org” and “xyza.org” are two DIFFERENT addresses as far as the World Wide Web is concerned. Owning the xyza.org domain name [...]
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May 8, 2008
6 Tips for Growing Your Association Career
Since time immemorial (or, well, at least as far back as when I was a fresh-from-college entry-level association guy all the way back in 1992), ambitious young people have entered the association world and thought, “The world is very different from what these old fogies are used to. Things are moving faster. Communication methods are [...]
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